Build an Audience that Builds Your Business.
If you’re interested in marketing your business online you can’t escape hearing about content marketing. It’s everywhere you look. But so what? What does content marketing actually mean for my business?
Content Marketing means creating and sharing valuable, useful media content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
Here’s how it works:
With content marketing, instead of developing ads that interrupt customers, companies create content such as:
White papers & downloadable guides
Youtube videos that benefit customers and provide value
This value can be provided in two ways: as educational content and as entertainment content. In either case, customers have free access to content that provides value.
The Advantages of Content Marketing over Traditional Advertising:
1. Content marketing provides something of value to customers whereas traditional ads do not.
2. Content marketing educates customers to the point that they’re ready to purchase your product.
3. Content marketing creates a sense of reciprocity with customers
4. Content marketing attracts customers for free.
5. Content marketing creates content that gets shared.
6. Content marketing provides a SEO benefit.
7. Content marketing increases traffic.
8. Content marketing is highly targeted.
If you would like more information how we can interact with your clients and help grow your business,
please contact us .